1. Check the data first
Peggy confirms conversion tracking is recording before judging any spend, since recommendations built on broken tracking would mislead. Then Peggy reads campaign, ad group, keyword and search-term results for the period.
Audit paid ad spend
Each week Peggy reviews your Google Ads results, finds spend that isn’t producing results and recommends what to pause, cut or scale, with the numbers behind each call.
With Peggy, Marketer
paid-ads
Example brief · Hypothetical workflow
Your brief
Audit last week’s Google Ads spend. Show me where money went without conversions and what you’d pause or move. Don’t change budgets without me.
PeggyAPP
I’ll check conversion tracking first, then bring you recommendations with the numbers attached.
See example output ↓How Peggy handles it.
Starts: Weekly, at the time you choose, using the account’s results for the period.
2. Find spend without results
Search terms, ad groups and placements that spent without converting, or convert well above your target cost, are listed with their spend, clicks and conversions. Low-volume items are labeled too early to judge.
3. Recommend, then act as allowed
You get a short list: pause, add negative keywords, shift budget or keep watching, each with its numbers. Changes are made in Google Ads after your approval, or within limits you have explicitly allowed.
Recommendations with the numbers attached.
This is an audit with recommendations. Savings are not guaranteed; they depend on your market, bidding and the changes you choose to make.
Hypothetical finished result
Example output
Weekly paid-search audit
Hypothetical: a software company’s search campaigns over the last seven days.
- Tracking
- Conversions recorded normally all week, and the demo-request tag fired on the thank-you page as expected.
- Recommended
- Add “free” and “template” as negative keywords: searches containing them spent $410 with no demo requests. Pause the broad-match “scheduling app” ad group, which spent $620 for one demo request against a $150 target.
- Watching
- Two new ad groups have under 100 clicks each, too few to judge, so they stay on with a recheck next week. No budgets were changed.
The apps this job needs.
Connect the accounts and actions for your workflow. Start in Artie or add your Artisan to Slack; access stays within your account permissions.
Explore apps- Google Ads
- Connect the account with read access for audits. Allow edits only for the change types you want Peggy to make, such as negative keywords.
- Google Sheets (optional)
- Choose a sheet if you want each week’s audit logged for comparison.
Questions about this workflow
Will this cut our ad costs?
It identifies spend that does not appear to produce results. Whether costs fall depends on the changes you make and your market; no savings are guaranteed.
Can Peggy change budgets without approval?
Only within limits you explicitly allow. By default, recommendations wait for your approval.
What if our conversion tracking is wrong?
Peggy checks tracking first and says when the data looks unreliable, before recommending any cuts.