Track every competitor change you care about

Give Peggy the competitors and public sources to watch and get prioritized, dated, source-linked change briefs with proposed updates to your team’s guidance.

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competitor-watch

Example brief · Hypothetical workflow

Your brief

Check these competitors’ public pricing and release pages weekly. Put pricing changes first, cite dated changes and draft any needed battlecard updates for our review.

PeggyAPP

I’ll compare the accessible public sources with the previous check and separate observed changes from interpretation.

See example output ↓

How Peggy handles it.

Starts: A scheduled check, weekly by default or at the cadence you set, reviews the public pages and sources on your watchlist.

1. Set the watchlist and baseline

Peggy records the competitors, public pricing pages, release notes and other approved sources you name, with the priorities that matter to your team. The baseline keeps a capture date and source URL so the next check can explain what was actually observed.

2. Verify a material change

At the scheduled check, Peggy compares accessible source content with that baseline. Each finding cites the public page, observation date and supported difference. Unavailable or undated details remain identified as such rather than becoming assumed launches.

3. Update the team’s working guidance

Peggy drafts the relevant battlecard section and a concise Slack brief where those apps are connected. Your reviewer approves interpretation and positioning. The next check follows your cadence; coverage depends on source availability.

A source trail behind the update.

This workflow covers changes Peggy observes in the public sources you select, at the cadence you set. It is not real-time tracking of everything a competitor does. The broader competitive-intelligence page covers maintaining your team’s ongoing market guidance.

Hypothetical finished result

Example output

Public pricing change brief

Hypothetical: a watched pricing page changes its stated annual-plan terms.

Observed change
The brief pairs the prior dated capture with the current observation and links the public pricing page. It records the exact terms that differ, without guessing when an undated edit went live.
Draft guidance
A battlecard draft distinguishes the competitor’s stated terms from your team’s interpretation. It links your approved comparison points for review.
Team handoff
A prepared channel update points to the change brief and draft. It reports the scope of the scheduled check, not a claim that every competitor change has been caught.

The apps this job needs.

Connect the accounts and actions for your workflow. Start in Artie or add your Artisan to Slack; access stays within your account permissions.

Explore apps
Public web sources
Provide the watchlist and permitted research access. Checks use accessible public pages rather than private competitor systems.
Notion
Connect the battlecard pages and permit draft updates to the agreed location.
Slack
Connect the receiving channel and allow the updates you want posted, or ask for a draft first.

Questions about this workflow

Will it catch every competitor change the same day?

No. Checks run weekly by default or at the cadence you set, and read only the accessible public sources you select. Private, unavailable or unobserved changes are outside that coverage.

How does Peggy support a claim?

Each reported change includes a public source and an observation date, with a previous baseline where available. Interpretation is separate from the observed fact.

Can a battlecard update wait for review?

Yes. Name the reviewer and keep the update as a draft until your approved publishing action is available.

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