1. Start from your real traffic
Peggy reads your connected Google Analytics, and any search-performance data you share, for the pages and topics that already bring visitors and the pages that are losing them.
Plan SEO content
Peggy finds the search topics worth writing for, using your analytics and public search results, and turns them into a prioritized plan with briefs your writers can use.
With Peggy, Marketer
seo-content
Example brief · Hypothetical workflow
Your brief
Build next quarter’s SEO content plan for our scheduling product. Use our analytics, check what ranks today and give me briefs for the top five topics.
PeggyAPP
I’ll check what already brings you visitors, what searchers find instead and where a new or better page would help.
See example output ↓How Peggy handles it.
Starts: On the planning schedule you set, such as monthly or quarterly.
2. Check the public results
For each candidate topic, Peggy reviews the pages currently showing in public search results: what they cover, what they miss and whether searchers want a guide, a comparison or a product page. Topics your product cannot credibly answer are dropped.
3. Hand over a plan and briefs
The plan ranks topics by fit and effort, separates refreshes of existing pages from new ones and includes a brief for each: the reader, the question, an outline and the sources to cite. Drafting can follow if you ask, and publishing where your CMS is connected and you allow it.
A plan built around what searchers need.
This workflow plans and briefs content. It does not guarantee rankings or traffic, which depend on search engines and competing pages.
Hypothetical finished result
Example output
Quarterly SEO content plan
Hypothetical: a shift-scheduling product planning one quarter of content.
- Refresh first
- The existing rota-template guide still brings visitors but has lost traffic over two quarters, and the current top results offer downloadable templates it lacks. Brief: add a template and update the examples.
- New page
- Current results for “shift swap policy” are mostly generic HR articles. Brief: a practical guide for operations managers with a sample policy and how swaps work in the product.
- Dropped
- “Payroll software” appeared in the keyword list, but the product does not do payroll, so the topic is excluded with the reason noted.
The apps this job needs.
Connect the accounts and actions for your workflow. Start in Artie or add your Artisan to Slack; access stays within your account permissions.
Explore apps- Google Analytics
- Connect the property with read access to page and acquisition reports.
- Google Docs
- Choose the folder for the plan and briefs and who reviews them.
- Public web
- Peggy reviews public search results and competing pages through permitted research access.
Questions about this workflow
Will this get us to the top of search results?
No one can promise rankings. The plan targets topics where a useful page has a reasonable chance, and it shows the reasoning.
Does Peggy write the articles too?
Peggy can draft them from the briefs for your review, and publish them where your CMS is connected and you allow it.
How is this different from the AI-answers workflow?
This plans content for search results. The AI-answers workflow samples AI assistants’ answers and the sources they cite.