1. Find the drop-off
Peggy reads the connected Google Analytics funnel or events for your signup path and finds the steps where most visitors leave, broken down by device and source.
Audit website conversion
Peggy finds where visitors drop out of your signup path, walks those pages in a real browser and proposes specific changes, with the evidence behind each one.
With Peggy, Marketer
conversion
Example brief · Hypothetical workflow
Your brief
Audit our pricing-to-signup path. Show me where people drop out, why you think they do and which changes you’d try first.
PeggyAPP
I’ll trace the path in your analytics, walk it myself on desktop and mobile, and bring evidence with each proposal.
See example output ↓How Peggy handles it.
Starts: On the schedule you set, or after a launch or redesign changes your signup path.
2. Walk the path in a browser
In a browser, Peggy goes through the same path at desktop and mobile sizes, noting slow loads, unclear copy, broken states, form friction and anything that contradicts your pricing or product.
3. Propose changes to try
You get a ranked list of proposed changes, each tied to the data and what was observed, with suggested copy or layout. Approved copy changes can be made where your site editor is connected, or handed to your team.
Proposals tied to where visitors leave.
This workflow diagnoses and proposes. Results depend on your traffic and the changes you make; an audit does not guarantee more signups.
Hypothetical finished result
Example output
Pricing-to-signup audit
Hypothetical: a pricing page with steady traffic but few signups started from it.
- Drop-off
- Mobile visitors leave the pricing page without choosing a plan at a much higher rate than desktop visitors.
- Observed
- On a 390-pixel-wide screen, the plan buttons sit below a comparison table that scrolls sideways, and the monthly/annual toggle overlaps the first price.
- Proposed
- 1. Move the plan buttons above the comparison table on mobile. 2. Fix the toggle overlap. 3. Change “Start” to “Start free trial” so the button says what happens next. Each proposal names the step it should improve.
The apps this job needs.
Connect the accounts and actions for your workflow. Start in Artie or add your Artisan to Slack; access stays within your account permissions.
Explore apps- Google Analytics
- Connect the property with access to funnel, event and device reports for the signup path.
- Browser
- Peggy reviews your public pages in a browser. Provide access to any staging or signed-in steps you want included.
- Site editor (optional)
- Connect your CMS if you want approved copy changes made there.
Questions about this workflow
Will this increase signups?
It finds likely causes and proposes changes. Outcomes depend on your traffic and what you change, so no increase is guaranteed.
Does Peggy run A/B tests?
Peggy can plan them. Running a test needs a connected testing tool or site editor with the right access.
Can signed-in steps be included?
Yes, if you provide test access. Peggy does not use real customer accounts to walk the path.