Build a repeatable marketing workflow
Research, draft and publish with a clear brand and audience.
Give Artie the current brand references, product sources and campaign goal. A polished draft still needs a factual and audience review.
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Supply the brief and brand
Name the audience, objective, format and distribution destination. Use the brand kit and reference files for visual and editorial direction. Include approved product claims and avoid using old campaign copy as the only source of truth.
Research and draft
Ask for source-linked research and separate it from creative suggestions. Request variants with a reason to choose each. For time-sensitive comparisons, check current primary sources before relying on the draft.
Create and inspect the deliverable
Request the required document, image or static website. Open and download the actual file, then check content, rendering and rights to use supplied material. Text saying a file is ready is not the file itself.
Publish to the intended audience
Choose public, workspace-only or passcode access when publishing a supported website. Confirm the live version and URL. Use the same publication when updating an existing site, and review provider readiness for any connected distribution channel.
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